I started Untameable because I got tired of feeling like I was fighting my hair.

Every product promised the same thing.

More hold. Less movement. Tame the frizz.

It all felt a bit... CONTROLLING.

The products that worked left my hair feeling heavy. The lighter ones never quite did enough. I found myself adding more, washing it all out, then starting again.

Talking to friends with curly hair, I realised I wasn't the only one.

So I created the curl cream I actually wanted to buy.

One I could put in, trust, and get on with my day.

We obsessed over the formula, so you don't have to obsess over your hair.

Wherever we can, we make thoughtful choices.

We source our hero botanicals, rosemary and sea kelp, here in the UK.

We manufacture our products in the UK.

We choose aluminium tubes and recyclable cardboard packaging.

We're proud members of 1% for the Planet.

Thanks for being here.

- James

Founder, Untameable